Wednesday, November 12, 2014

Digital gurus.

Yes, David Shing is ridiculous, but EVERY huge agency / corporation has someone like him—folks that talk a LOT and say absolutely nothing and don't actually accomplish anything—as a digital guru / figurehead. Be jealous of these people only if you are jealous of a gig with an expiration date that will leave you nothing but your piggybacking on the hard work and thinking of others to show for it.

I've worked with digital wonks / figureheads like this in the past, and the only remarkable things they did was sell existing clients on stupid tactics while singlehandedly losing every new business pitch they contributed to.

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